Ideas for the Mobility Strategy

Holistic Mobile Strategy

The mobile strategy needs to consider: 1) Who the audience is 2) What device(s) they have 3) What you want to achieve Different audiences have different expectations. Frequent users might like a app on their device from an app store. First-time or infrequent visitors will not download an app. They will expect to access with the web browser on their mobile device. Frequent users will want the navigation to be streamlined.... more »

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