The Federal Government has a broad constituency with a wide range of prefernces on how it interacts with the Government - every thing from postal mail to social media. It is the Federal Government mission (and some might say, responsibility) to deliver constient quality of information to all constituents, regardless of their preferred communciations method. The only way to do this is to decouple content from delivery channel. This blends well with the "Share First" concept. This is not an easy proposition, but will pay off in the future. After all, who knows what the next big advance will be?